5 Ways to Use QR Codes During Small Business Season

 Small Business Season is a great opportunity for small businesses to improve their bottom line through increased exposure. It’s the time to make sure your business is visible and gets all of the time in the sun that it possibly can.

There are many ways to get the word out and improve the visibility of your brand, but being a small business, you don’t have a big marketing budget to work with. In this scenario, QR codes are one of the most cost-effective solutions to bolster your visibility without breaking the bank. After all, QR code reach has gone up 96% from 2018 to 2021 and is projected to improve through 2022 as well.

In this article, we will look into 5 great ways that you can put QR codes to work, helping you make the best of the Small Business Season.

QR To Drive Footfall:

If you’re a brick-and-mortar business, footfall is your lifeblood. Strategically placed QR codes can help you improve the influx of customers into your stores. You can leverage QR codes in several ways.

You can power up your window displays with QR codes that present the window shoppers with the opportunity to get more details about your products. You can leverage QR codes to get your menu or catalog out there for potential shoppers. You can even use QR codes inside the premises to showcase upcoming product lines and gauge interest. There are virtually endless possibilities.

Snazzy Business Cards:

Traditional paper business cards are outdated. They take up space, are easy to lose, and you still have to go through the extra step of saving the number and contact details to a cellphone.

A good Business Card QR code can help you ease the customers’ frustration by making it seamless to save your business’s details. Once it’s on their phone, it’s easier to get in touch, and they’re all the more likely to bring their business to you.

Having a QR code for business cards for yourself and your employees is a must in today’s world and can help you stay ahead of the competition in the fierce small business world.

Promos, Promos, Promos:

Having promotions, especially for the Small Business Season, is an excellent idea, but getting the word out is equally just as important. You can put up bunting in your store or put in website banners telling your customers about all your latest promotions, but is that really the best way to go about it?

How about integrating QR codes into the promotional material? This will make getting the promotion as simple as scanning a code and will dramatically improve the chances that your customers will engage with and avail of the promotion you have on offer.

Leverage Reviews:

A huge part of getting your brand recognized is through reviews by third-party sites. These reviews can help channel traffic to your website or web store. As a small business in today’s cut-throat world of business, you need to milk this opportunity as much as possible.

Integrating a QR code to your landing page with a promotional offer might help you gain a few more crucial sales. You can also have the reviewer put in a QR code for a business card so people can easily find your contact information and get in touch with you about your products.

Get Your App Out There:

A website and an app are nearly the bare essentials in terms of digital presence in today’s digital-first world. If your app isn’t getting into your customers’ devices, you’re leaving business on the table. 

This is where QR codes can come to your rescue again. You can embed the link to your app in a QR code and make it easier for your customers to get the app through a scan in one easy step. This will make sure the app that you spent good money on gets used and your brand gains all the business it can possibly get.

It’s a Numbers Game…

And now you know how to use QR codes effectively to tip those numbers in your favor. Whether it is by driving customers to your business or app, by earning their sales through easy-to-access promos, or by leveraging third-party reviews to your advantage, we hope this guide has helped you get a few ideas on how to boost your business’s reach.

So don’t lag behind the competition this Small Business Season. Use the power of QR codes to get those customers into your store and that inventory out of your door. Whether through strategically placed QR codes for promotional purposes or by creating a QR code for business card to make your business information easier to retain, go out there and make your business shine!