QR Codes – The Bridge Between E-Commerce and Online

 We live in an increasingly digital world. E-commerce has become a significant player in the business world, especially in the wake of the pandemic. The global E-commerce market was valued at $14.30 trillion in 2021, and it’s been growing since.

The Wide adoption of e-commerce is a welcome change, but it poses a new problem for businesses. How do you bridge the gap between your physical presence and your online store?

While there are umpteen different ways to funnel people into your online store, none is as versatile as the QR code. Whether it’s getting the word out on your brand, making products more visible, or making payments more straightforward, the humble black-and-white square is here to help.

In this article, we shall explore all the ways you can leverage QR code to bring your online and offline presence into synchrony.

What’s a QR Code?

A QR Code is a 2D matrix of light and dark squares that can be scanned by a machine (usually a phone or a QR reader) through a camera and contains information. At the base of it, it’s just a storage medium. It is, fundamentally, like a barcode but much more versatile.

The advantages of a QR code are that you can print it or display it in various ways. This visual nature of the code makes it suitable for sharing online links in offline locations such as billboards, TV commercials, etc. 

Where Do I Get One?

There are various places online where you can create a QR Code. The catch is most QR code makers have limited features or only create static QR codes, which you can’t change once made.

What you’re looking for here is a QR code maker that gives you a good variety of options and offers Dynamic QR codes whose content can be changed and edited without creating an entirely new code each time. This will save reprinting costs or the time of changing every instance of the code when a change is made.

Solutions like QRCodeChimp.com are handy when creating a QR code for any purpose. Especially if you’re looking to test the waters without having to invest money since creating a QR code here is free and easy.

How Do I Use It?

Now you know what a QR code is and how to get one. The next logical question is, “Where do I use it?”. Here are a few use cases for QR codes that can help make your brand’s online and offline presence more cohesive:

1. Landing Page QR

A landing page is a quick and easy way to get your customers to your products and services. This tool has traditionally been online-only, requiring a URL to reach the page.

Creating a QR code with an embedded landing page URL can help broaden the reach to the physical world. You can put the code on your pamphlets, adverts, or any visual media and funnel your potential buyers straight to your landing page. 

2. User-Generated Content 

You can partner with content creators to help increase your online store sales. A QR code is easy to share and can be incorporated into videos or articles to direct people to your products.

The advantage of leveraging QR codes in user-generated content is that the creator’s seal of approval improves the chances of the potential buyer spending money on your store.

3. QR for Promos

You can use QR codes to quickly direct users to discount or promotional items on your online store. These can be displayed in adverts or placed in your physical store and can be used to provide in-store or online discounts.

QR code promos help familiarise more of your customers with the use of QR codes, ultimately driving up the chances of other QR codes in your marketing mix also getting used.

4. Cashless Payments

You can use QR codes in your physical stores to make payments through digital channels easier and fully contactless. Customers can scan a QR code at the counter and be redirected to their favourite online payment portal.

This added convenience means more sales for your online store and more engagement for your brand.

5. Customer Feedback

Gathering customer feedback has always been notoriously hard. Having a QR code displayed at your physical store or on your webpage can make it easier for customers to get their voices heard.

The added bonus is you don’t have to clean up the data because it’s all digital, and you can plug it straight into your CRM.

Conclusion

So there you have it! These are some of the ways a QR code from a good QR Code maker like QRCodeChimp can help you level up your business and bridge the gap between your physical and online presence. Now go out there and make the best of it!